CHALLENGE
In 2021, Inter Milan re-branded their football club’s crest and identity. The new look brought back colors from 1908 and highlighted the clubs founding values & bond with the city of Milan. With an emphasis on the letters “I M” ( I M Football Club Internazionale Milano)
How might we demonstrate tradition, innovation, passion, and the future in a social first campaign?
SOLVE
Key Message: To celebrate the bond between father, child, and football through generations.
Father’s Day June 2021.
TACTICS
IG, FB, Twitter
Podcast: Online & In App
Website Landing Page
Social Wall on Micro-site
COLLABORATORS
Nicole-Paris McDowall, Nicola Buffo
