COLLABORATORS
CHALLENGE
How strong is a Levi’s thread?
SOLVE
TACTICS
Levi’s thread is more than just fiber and dye. It carries your life stories; every laugh, tear, smile, and kiss. It knows you. It fits you. It’s worn, and tattered, and makes you who you are. With every new moment that is weaved into your jeans, the quality remains the same.
Brand Film
Spotify Ad
Social Media
OOH
Youtube
Website Landing
Microsite
Experiential
Product
Nicole-Paris McDowall, Moira Ward, Edward Chestaro, Tim Edwards, & Kit Cameron.
SPOTIFY AD
Treatment: A conversation between a young boy and his grandfather. The boy asks why his grandfather wears the same jeans every day and we hear the grandfather’s story.
