CHALLENGE
COLLABORATORS
Insight: The intrusive thought to eat more than one serving of gummy vitamins is popular.
How might we make these gummy vitamins more easily accessible and even more delicious for adult daily consumption.
SOLVE
TACTICS
CONVINCE: 20-30-year-olds, rule breakers with a sweet tooth, who hate the commitment of taking pills every day.
THAT: Your vitamins can be different every day based on your mood.
BECAUSE: Olly has new candy packs equivalent to one multivitamin each- with different delicious flavors and goals.
Product Extension
In-Store & Merch
Social
Experiential
OOH
Nicole-Paris McDowall, Isabella Bahm, Rachel McNurlen, Alyx Johnson
1 daily multivitamin = 1 gummy
Just Kidding, it’s the whole bag!
