CHALLENGE
COLLABORATORS
To create a purposeful partnership with a reputable animal conservation organization.
To demonstrate Warby Parker’s environmental awareness while connecting their product to the cause by engaging consumers with specific endangered animals.
SOLVE
TACTICS
Buy a Pair, Adopt a ___________
By partnering with the WWF, Warby Parker will expand upon its community values and care for the environment. The "‘Buy a Pair, Give a Pair’ initiative will turn into a method of conserving the world’s endangered animals. The quirky voice of WP will be demonstrated by connecting animal nature traits and human personality.
Limited Edition Product
Social
Microsite
Store-Front
Nicole-Paris McDowall, Nicola Buffo
FACEBOOK LAUNCH POST
INSTAGRAM LAUNCH
