CHALLENGE
COLLABORATORS
Liquid Death canned water is often mistaken for beer.
After meeting with CD of Liquid Death, Alex Lang, we asked ourselves: How can we communicate the brand’s rebellious voice, while promoting the water as a ‘premium product’ that reduces the use of plastic?
SOLVE
KEY MESSAGE
A celebration of the finest things in life: Fashion, celebrity culture, & Liquid Death. The premium water brand will take heist with fashion house Balenciaga, emphasizing their goal to bring death to plastic. A partnership of two brands that are unapologetic and unmistakably avant-garde.
WATER IS AN INNATE PART OF OUR LVIES, SO DRINK RESPONSIBLY.
Exploit the fact that LD is a premium product through experience and entertainment.
Nicole-Paris McDowall, Jessica Nastasi
TACTICS
Promo Video
Social Media
PR Box / Invite
Fashion Show
OOH
In-Store
PROMO VIDEO
GET READY WITH ME
Liquid Death will continue its heist on luxury culture by partnering with fashion house Balenciaga.
Balenciaga revolutionized the fashion industry by encouraging gender fluidity and standards. Known for its bold expressive designs which have largely impacted street style.
Both Liquid Death and Balenciaga are unapologetic, creating a partnership that is unmistakably avant-garde.
