CHALLENGE
COLLABORATORS
Urban Outfitters has a lifestyle line that includes tiny games and toys. Gen Z and UO shoppers love mini-things! They are trendy but mini products often don’t have use.
How can we make buying mini products useful and worth taking up a little space in your home?
SOLVE
BIG IDEA
CONVINCE: (16-24 yrs) trendy young adults/ college students that live in tiny dorms and apartments
THAT: There’s no excuse for not having enough room to cook with Tiny Kitchen
BECAUSE: It doesn’t take up much space
Every inch counts.
Use the your limited dorm/ apartment kitchen counter for something useful- like a tiny kitchen.
Nicole-Paris McDowall, Anna Kate McGinty
TACTICS
Product Line
OOH at Costco
TikTok
